I would imagine that at Facebook's funeral, the eulogy would go something like this:
We are gathered here today in honor of our dear friend, Facebook. Lovingly referred to in text as FB, many knew him to be a complicated character, yet one who brought us such tremendous amounts of joy, sarcasm, viral puppy videos, and hours and hours of entertaining...and sometimes infuriating...scroll-stopping fun.
FB's life was tragically cut short at a very young age. I can’t quite say that I'm saddened to say it’s ended, because he did have a good run. I remember when we first met in 2005. I was afraid to tell him my real name...
A Facebook funeral? Really? Hardly...but let’s take a look back to see exactly what is going on with FB.
In 2005, I thought MySpace was where it was at! Best music ever on my profile... totally pimped out to reflect my personality, my style... Although I’m not quite sure I’d consider what I wore then very stylish now...but I digress…
Then someone asked me: “Are you on THE Facebook?”
“No! What’s that?” I replied?
Facebook had crept its way into my university’s walls, and it was being used as a social platform to make some student program and department announcements. I was kind of forced to sign up, never knowing the BEAST that FB would turn into, or that I would ever actually hand it over my credit card and say TAKE MY MONEY and MAKE ME MONEY!
Facebook had a really good run, a REALLY good run.
But things are changing. Facebook is dead, or dying, in some ways. While I am pretty sure if Facebook were a cat... it’s only on its second, or maybe third life…
For the online entrepreneur, Facebook is truly a “Pay to Play model." And while I am a firm believer of the saying, “You gotta spend money to make money,” Facebook is currently favoring BIG spenders, and it’s affecting the entrepreneur with a smaller budget.
In part, I know the big players got to where they’re at because they viewed investing heavily in their business was a worthy cause...and so it paid off. Most people in the direct sales and network marketing world love the idea of advertising on Facebook because it's such a small startup investment.
So, If you find yourself in the second category, still unsure or not quite ready to invest hundreds or maybe even thousands every month on Facebook (all the cool kids are doing it, trust me!) ...
Allow me to introduce you to Facebook’s adopted child…
Yep... you guessed it....Instagram (lovingly referred to as IG).
Facebook acquired in 2012 for a cool billion (Although, not such a big expense when you consider that they bought WhatsApp just two years later for $19 Billion. Instagram was a steal!
As hard as this may be to hear for those of us who have spent SO much time and effort on FB, it’s safe to say that FB is taking some hard hits right now, but if Facebook is dead, it's either living vicariously through or being reincarnated as Instagram. We’re watching a fast and steady trend of people moving over to IG!
So, is Facebook Dead?
Not necessarily, but I would highly recommend you take an interest in having a solid presence on Instagram.
In short, when you start an Instagram vs. Facebook debate in the world of online marketing, you’ll get mixed reviews.
Knowing that FB has the ability to laser target your audience, with data on us that might make some people’s skin crawl.. and that Facebook’s adopted child has access to that same ability... (like father like son) ...makes me as a business owner highly consider IG as my next big thing.
Just in case you’re not convinced, I came equipped with some stats for ya:
Want the undivided attention of your audience? Instagram does one thing and one thing only: Show people your content!
Whether it be your IG Stories, what you put on your grid or the ability to find #EXACTLYwhatyourelookingfor, there’s very little wiggle room for distractions on this powerhouse platform. It’s mode is engage, engage, engage: Look, Like, Comment, Tag. It’s every business owners dream!
You could argue that Facebook boasts more people than Instagram, but Facebook can get pretty distracting. Just think about your notifications. Are you seeing anything like this:
- Private messages
- Posts to groups
- Notifications for anything you’ve ever commented on
- Randomly being added to groups
With all that noise, Facebook is truly a double-edged sword. It’s so valuable in so many ways, but another con is that…
Facebook Ads can get pretty expensive
If we’re being honest, it takes hundreds of dollars to advertise on Facebook for what you can promote on Instagram for FREE or much cheaper (we do like the pay to play model because it gets RESULTS).
Watching the trends and collecting the data, looks like as a business owner, you have two options right now
- you can either pay for engagement on Facebook or
- Start pumping out some content on IG for free, spend some time engaging with peeps on there and maybe throw some cash on it for a little extra boost
Which seems more enticing to you?
#Instagram hasn’t sold own its algorithmic "soul"
I remember when Facebook was FREE in the sense that everyone saw what you posted and it was easy to engage.
Imagine if you were in business then?!
That’s where Instagram is at -- where the opportunity is largely at -- right now. Check out our article on how to leverage one of IG’s best free advertising tools here: How to Use Instagram TV to Explode in Popularity!
You’re actually a little late to the party if your target market is on IG and you don’t have a solid presence there.
I can guarantee you that IG WILL follow in its father's footstep and increase THEIR pay to play model, making it more and more challenging to reach your audience and come up with the ad spend to get in their feed.
If you want to keep yourself ahead of the curve, make sure you’re making Insta-efforts, so you can see Insta-results and be prepared before the IG Apocalypse hits (that sh*t is gonna be scarier than zombies!)
Those three facts right there make it a no-brainer for a business owner to start putting some serious effort and time into learning the Instagram game.
Unsure whether you're Team Instagram or Team Facebook? (Ideally, both.)
Are you also struggling and overwhelmed figuring out how to attract new customers, or what kinds of campaigns and ads you should be running?
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